It’s beginning to look a lot like Christmas! Colder days, darker evenings, and all the festivities getting ready to start. One of the hotly anticipated events each year is the launch of the big retailers’ Christmas ads. We’ve compiled a list of some of the best Christmas ads of 2017 – which one is your favourite?
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Kevin the Carrot (Aldi)
Last year’s Aldi ad showed Kevin the Carrot as he set off to meet Santa, and this year we pick up where we left him – stuck as a snowman’s nose. Luckily, he manages to dislodge himself and boards a moving train where he spies Katie and it’s love at first sight…
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The Snowman and The Snow Dog (Barbour)
We all know the classic story of Raymond Briggs’ The Snowman, and in Barbour’s Christmas ad they have brought him back to life for second year. This year, Billy is now a grown up with his own family, and as they open gifts on Christmas Day, his childhood friend The Snowman pays a visit. Sure enough, there’s a gift under the tree for him too…
The Sound of Music (Sky Cinema)
Focusing on the classic family movie The Sound of Music, which was one of the first movies shown on Sky in 1989, this year’s Sky Cinema Christmas ad is sure to tug on your heartstrings!
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Closer This Christmas (Heathrow)
Bringing back last year’s ad favourites, Doris and Edward Bair, the Heathrow ad is absolutely heart-wrenching! It follows the delightful bears through their relationship, as they wait for each other year after year, until it finally ends (with us sobbing…) as they are reunited with the extended family and return to their human selves. Get the tissues out!
Moz the Monster (John Lewis)
Over the years, John Lewis have created some really iconic ads and have had the most hotly anticipated festive favourite. This year’s John Lewis Christmas ad, we are introduced to Moz, an under-the-bed monster who befriends a little boy with his bumbling way and his puppy dog eyes. The ad is reported to have cost £7 million, with Hollywood A-listers working months to create a showstopper.
Show Them You Know Them (Boots)
Perhaps not as strong as previous Boots Christmas ads, but this tale of two sisters through the years has got a definite ‘aah’ factor.
You Shall (Debenhams)
The #YouShall campaign of the Debenhams Christmas ad tells the tale of a young woman who locks eyes with a handsome stranger on a train, while laden down with shopping. She accidentally drops a shoe from her bag, and in true Cinderella and Prince Charming fashion, he embarks on a mission to find her. Albeit, through the power of social media and with a little help from Fairy Godfather Ewan McGregor.
Paddington (Marks & Spencer)
In the #LoveTheBear campaign, Paddington is the unlikely hero who saves Christmas in this year’s M&S Christmas ad. In ‘Paddington and the Christmas Visitor’, the iconic bear is disturbed from his marmalade dreams by a loud thud…
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Which One Are You? (Lidl)
Lidl took a break from the sentimental or nostalgic ads that have become prominent this time of year. Instead, they have launched a series of short festive ads with each one focusing on a partygoer we’ve all met – the Mince Pie Muncher, the Cavalier Carver, and the dreaded Double-Dipper! Still to come are the Visiting Vegetarian, the Cheeseboard Champion, the Tipple Technician and the Pudding Perfectionist.
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Ready for Take Off (Argos)
In the #ReadyForTakeOff campaign, we see the elves’ high-tech production go into overdrive in anticipation of Christmas Eve. Watch one elf race through the snow (and break quite a few health & safety rules!) to make sure no-one is disappointed this festive season…
Everyone’s Welcome (Tesco)
Every family has a different turkey tale at Christmas – from the constant baster to the barbecue king, this year’s Tesco ad showcases them all. This is the first of five seasonal ads from Tesco, all promoting the ‘Everyone’s Welcome’ campaign.