This festive season, Marks & Spencer has teamed up with the iconic Paddington Bear to create a truly special Christmas. In the #LoveTheBear campaign, Paddington is the unlikely hero who saves Christmas in this year’s M&S Christmas ad.

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‘Paddington and the Christmas Visitor’ airs tonight (November 7th) and tells the story of how everyone’s favourite bear unknowingly saves Christmas for his friends and neighbours.

It’s Christmas Eve at Windsor Gardens and Paddington is fast asleep. However, his dreams of marmalade are interrupted by a loud thud on the roof. When he investigates, he stumbles upon a burglar – and despite the burglar’s protests that he is “not Santa” the determined and good-natured bear begins to ‘help’ him deliver the presents back to where they belong.

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Seeing the good in everyone, Paddington innocently helps the burglar see the error of his ways and as they place presents into personalised stockings and pause for mince pies, he unknowingly averts a crisis and ensures a truly special moment for neighbour Alice, and a happy Christmas for all.

Take a look at the festive ad here:

In a first for M&S, the heart-warming story of the advert has also been turned into a children’s Christmas storybook, which will be available in stores and online for €4/£3 to raise funds for the NSPCC.

Over 90 Paddington products are also available in-store and online, including pyjamas, slippers, baby sleepsuits and bibs, gifts and accessories.

The timely partnership also coincides with the launch of Paddington 2 in cinemas on Friday November 10th.

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What do you think of this year’s M&S Christmas ad? Leave a comment below and let us know what you think – we’d love to hear from you!