Country Time Launches Legal-ade To Help Save The Lemonade Stand

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It’s a bit of a summertime tradition for kids, making homemade lemonade and setting up a stand to sell it in your neighbourhood. My two daughters always enjoyed their lemonade business forays, they got to meet new neighbours, make a little bit of money and they were outdoors in the fresh air. But recently there has been a spate of fines for kids attempting to sell lemonade this way. So it’s nice to see American lemonade brand Country Time has launched a new effort to help kids out, it’s called Legal-ade (get it?) and it’s to help save the lemonade stand:

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The new campaign launched by Country Time using the hashtag #SaveLemonadeStands might be a bit of a publicity stunt but I think it’s nice that they are helping kids out with what has become a potential barrier to a simple childhood pleasure.

In recent times, kids in the US and UK have been fined for trading without a permit:

  • In 2015, police in Overton, Texas, shut down the lemonade stand that Andria Green (8) and her sister Zoey (7) had set up because the two girls didn’t have a “peddler’s permit,” costing $150.
  • In 2017 a 5-year-old was fined £150 in London for selling 4 jugs of homemade lemonade without a permit.
  • And most recently, on 30th May 2018 in Denver, Colorado, police shut down a young boy’s lemonade stand, which was raising money for charity, because the boy didn’t have a $125-a-day permit.

Legal-ade From Country Time

Country Time have introduce Legal-ade and are also running a Retweet campaign on Twitter.

“When life hands you arcane laws, make lemonade” is the tagline for the new legal team announced by Country Time Lemonade, who are helping to defend kids who get in trouble over issues like permits when they try to run a lemonade stand.

In its video, Country Time said it is “making sure no kid is denied their right to a lemonade stand, and all the benefits they bestow,” things like work ethic, entrepreneurship, getting outdoors, and fun!

On their website parents can apply to get reimbursed for a fine or permit up to $300.

As Country Time says, “Life doesn’t always give you lemons, but when it does, you should be able to make and share lemonade with the neighborhood without legal implications.”

You might also enjoy reading Homemade Lemonade Recipe

Why Running a Lemonade Stand Benefits Kids

the lemonade stand

Running a lemonade stand is often a child’s first foray into business.

It helps them understand the value of money, and the fact that you need to spend money to make money as you need the raw materials first before you manufacture your lemonade.

It gets them exercising their creativity, they make wonderful posters for their stand.

They have to communicate with people buying their lemonade so can help overcome a bit of shyness.

It also teaches them lessons like the fact that location is important, that earning money takes patience and isn’t always as easy as you think.

And it can help kids learn lessons about charity and raise valuable funds for charities too, for example, Alex’s Lemonade Stand Foundation started with Alex (4) holding her first childhood cancer fundraiser with a lemonade stand in her front yard, raising over $2,000. By the time of her death in 2004, Alex had raised $1 million and inspired a legacy of hope and cures for childhood cancer. Alex’s family — including brothers Patrick, Eddie and Joey — and supporters around the world are committed to continuing her inspiring legacy through Alex’s Lemonade Stand Foundation.

So publicity stunt or not, we say bravo to Country Time for helping kids keep their lemonade stands going.

You might also enjoy reading Top Tips for Teaching Kids About Money

Tips for How to Set Up The Lemonade Stand

lavender lemonade

You will need

  • Lemonade in a jug
  • A table
  • Chairs to sit on while you are waiting
  • Paper cups
  • Tablecloth
  • Pricing sign so people know how much it is
  • A “homemade lemonade” sign
  • Cooler and some ice
  • Aprons
  • Change in case people only have notes
  • Paper towels in case of any spills
  • A trash bag that people can put their cups into

Some Tips for Running The Lemonade Stand

  • Make your sign(s) colourful and appealing to draw people’s eyes
  • Don’t overprice your lemonade, especially if you want neighbourhood kids to buy from you
  • Decorate your table – you could put some flowers on or some colourful bunting along the front
  • Add slices of lemon to your lemonade to make it look even better
  • You could try Lavender Lemonade to be a bit different or use lavender to decorate your stand
  • Don’t be shy! Smile and ask nicely “Would you like to buy some lemonade?” to anyone who approaches

Over to you now. Has your child ever run a lemonade stand? How did they go about creating and running the lemonade stand? What are your thoughts on the fines and permit requirements? Share them in the comments below. 



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