3 in 4 Parents are More Creative Since Having Children

New statistics reveal having children makes parents more creative but keeping them entertained can be a challenge.  The ‘Creative Awakening’ survey conducted by and yogurt brand Munch Bunch® examined the thoughts of 630 Irish parents and was conducted ahead of the annual Munch Time Ireland story writing competition, which is launched today, 21st February 2013.

Key findings from our survey:

  • Munch Bunch72% of Irish parents surveyed said that they are more creative since having children, with almost one in two (42%) parents enjoying adult orientated creative activities at least once a week.
  • The percentage of people who ‘never’ enjoy adult orientated creative activities (26%) drops considerably with parenthood to just 16%. 
  • 1 in 3 parents either ‘frequently’ or ‘always’ find it challenging to keep their children entertained.
  • Reasons given were ‘running out of ideas’ (40%) and ‘finding time’ (24%) while 7% of parents admitted that ‘it can be boring’.
  • Not surprisingly when reflecting on their own creativity, ‘lack of time’ and ‘lack of money’ were the main reasons given for stifling parents' personal creativity, with 50% of parents citing ‘time’ as the main factor while almost 2 in 5 said that they have ‘no money’ to be creative themselves.
  • Finally, 3 in 4 of the polled said mums are most hands-on (72%). Just 11% said creativity is Dad’s domain, with 10% of grandparents most likely to spend time on creative play with their children.

The Judging Panel

Munch Bunch Story WritingDr. Gerry Shiel from the Reading Association of Ireland commented that “In today’s fast-moving world, it is important that parents find time to involve their children in activities involving language and imagination… as it’s incredibly beneficial to a child’s development.”

The Reading Association of Ireland has, once again, pledged its support to the 2013 Munch Time Ireland story writing competition, and will play an active role in the judging process. 

Jill Holtz from will also be joining the judging panel.  Jill says "By crafting your own stories, the journey of the story is in your hands to expand on time and time again. We’re hoping that the Munch Time story writing competition will encourage lots of budding authors to put pen to paper and get writing.”

2013 Munch Time Ireland Story Writing Competition

Munch Bunch Story Writing competitionIn its third year, Munch Time is looking for entries from creative Mums, Dads and Grandparents, or indeed anyone who has a magical story to tell that young children will love. 

The only prerequisites are that the story is inspired by the loveable Munch Bunch character, Munch the Cow, begins with “Once upon a Munch Time, there was a cow called Munch…”- and is 600-800 words in length. The closing date for entries is midnight on 31st May 2013.

Munch Time Ireland is now open for entries, with a first prize of €1000 awarded to the winning story and two runner-up prizes of €500 each.  

For further information on entering the Munch Time story writing competition, please visit

Winner of Munch Time 2012, pre-school owner and mum-of-four, Veronica Casey from Loughlinstown launched the 2013 competition at Imaginosity, Dublin Children's Museum, with the help of her children, Jordan, 11, Jonah, 7, Naomi, 6, and Rachel, 2.  Pictured is:
•    Brother and sister Jonah (7) and Jordan (11)  Casey from Loughlinstown, Co. Dublin at the launch of Munch Time 2013
•    Munch Time winner, Veronica Casey from Loughlinstown, Co. Dublin with her children Rachel, 2, Jordan, 11, Naomi, 6, and Jonah, 7 at the launch of the 2013 story writing competition.

What are your thoughts on being more or less creative now that you are a parent?  Share your thoughts in the comments below.

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Jill is one of the co-founders of Mykidstime and a mum of 2 girls