The CEO of Gap Took Advice from a 5 Year Old

Jill Holtz

April 18, 2017

ceo of gap

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We’ve all heard of customer feedback. But have you heard of a CEO taking advice from a 5 year old? Alice Jacob (5) wrote recently to the CEO of Gap, find out what happened when The CEO of Gap Took Advice from a 5 Year Old:

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Alice Jacobs wrote this lovely letter to the clothing chain:

Dear Gap,

My name is Alice Jacob and I am almost 5½ years old. I like cool shirts like Superman and Batman shirts and race car shirts, too. All your girl shirts are pink and princesses and stuff like that. The boys’ shirts are really cool. They have Superman, Batman, rock-and-roll and sports. What about girls who like those things like me, and my friend Olivia?

Can you make some cool girls’ shirts please? Or, can you make a ‘no boys or girls’ section — only a kids’ section?
Thank you,

Alice Jacob

As reported by The Washington Post, Jeff Kirwan, President and CEO of Gap brand wrote this reply back to Alice:

Hi Alice,

I got hold of the letters you sent in and wanted to be the one to reply to you. I’m Jeff and I’m the head of Gap.

You sound like a really cool kid with a great sense of style.

At GapKids, we try to always offer a wide range of styles and choices for girls and boys. This includes a selection of girls’ tees with dinosaurs, firetrucks, sharks, footballs, and some of our superheroes. Our latest Disney Collection, Beauty and the Beast, is also all about the strength and bravery of girls, and that’s something that’s really important to us.

But, you are right, I think we can do a better job offering even more choices that appeal to everyone. I’ve talked with our designers and we’re going to work on even more fun stuff that I think you’ll like.

In the meantime, I’m going to send you a few of my favorite tees from our latest collection. Please check them out and let us know what you think. Our customers’ comments are very important to us, and they help us create even better products with each season.

Thank you again,

Gap Brand President & CEO

We think it’s pretty cool of the head of a large brand to take the time to write back to a young customer and, even more importantly, it sounds like he’s listening to the feedback that Alice gave too and making some changes.

You might also enjoy: [WATCH] Always Like a Girl

Over to you now, what do you think of Alice’s letter and the CEO of Gap’s response? Tell us your thoughts in the comments below.

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Published On: April 18th, 2017 / Categories: For Parents / Last Updated: January 14th, 2022 / Tags: /

About the Author: Jill Holtz

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Jill is one of the co-founders of Mykidstime and a mum of 2 girls

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