Christmas is for Sharing: Sainsbury Christmas Ad commemorates 1914

This year’s Sainsbury Christmas ad was made in partnership with The Royal British Legion and it commemorates the extraordinary events of Christmas Day, 1914, when the guns fell silent and two armies met in no-man’s land, sharing gifts – and even playing football together.

The chocolate bar featured in the ad is on sale now at Sainsbury’s. All profits (50p per bar) will go to The Royal British Legion and will benefit our armed forces and their families, past and present.

The chocolate bar is available while stocks last. Subject to availability. Excludes online.

The Royal British Legion. Registered Charity No. 219279

To watch a short film of the story behind the Christmas ad:

You might also enjoy watching these other Christmas Ads: Penguins or Fairies

What did you think of the ad? Tell us your thoughts in the comments below.

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Jill is one of the co-founders of Mykidstime and a mum of 2 girls