[WATCH] The 2017 Audi Superbowl Commercial – Daughter

Jill Holtz

February 5, 2017

audi superbowl commercial

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It’s refreshing to see a big brand take a stance on gender equality. Watch the new Audi Superbowl Commercial called “Daughter”.

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This is a story of a young girl competing in a downhill cart race in her hometown. As the fearless daughter weaves her way through a field of competitors, her father contemplates whether his daughter’s worth will be measured by her gender through a series of provocative questions. It is a reminder that progress doesn’t belong to any one group. Progress is for everyone.


A 2016 report by the U.S. Congress Joint Economic Committee found that women were paid 21% less than men on average.

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So it is good to see a big brand like Audi start to make conversations about gender equality.

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Published On: February 5th, 2017 / Categories: For Parents / Last Updated: January 14th, 2022 /

About the Author: Jill Holtz

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Jill is one of the co-founders of Mykidstime and a mum of 2 girls

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