[WATCH] The 2017 Audi Superbowl Commercial – Daughter

Jill Holtz

February 5, 2017

audi superbowl commercial

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It’s refreshing to see a big brand take a stance on gender equality. Watch the new Audi Superbowl Commercial called “Daughter”
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This is a story of a young girl competing in a downhill cart race in her hometown. As the fearless daughter weaves her way through a field of competitors, her father contemplates whether his daughter’s worth will be measured by her gender through a series of provocative questions. It is a reminder that progress doesn’t belong to any one group. Progress is for everyone.


A 2016 report by the U.S. Congress Joint Economic Committee found that women were paid 21% less than men on average.

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So it is good to see a big brand like Audi start to make conversations about gender equality.

Over to you now. What do you think of the Audi Superbowl commercial? And thoughts on how we tackle and talk about gender equality? Share your thoughts in the comments below.

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Published On: February 5th, 2017 / Categories: For Parents / Last Updated: March 31st, 2021 /

About the Author: Jill Holtz

Jill is one of the co-founders of Mykidstime and a mum of 2 girls

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