Always have done it again. Following on from the Always Like a Girl campaign, this time they have put the focus on girls and failure. At puberty, girls start to feel the pressure and fear of failure. Watch Keep Going Always #LikeAGirl then show it to your daughter or niece or granddaughter!

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Always’ mission is to boost girls’ confidence by encouraging girls everywhere to embrace failure as fuel to build confidence & Keep Going #LikeAGirl

https://youtu.be/P_MhsbRiFyI

At puberty, 50% of girls feel paralyzed by the fear of failure, with 80% of girls feeling that societal pressure to be perfect drives this fear of failure*. This leads to girls avoiding trying new things because they’re too afraid to fail. But the truth is, failing is a good thing! It helps us learn, grow and ultimately build confidence.

* Based on a 2017 study among US girls aged 16-24

You might also enjoying watching Keep Playing Always Like a Girl and When Did Like a Girl Become an Insult? 

Join in the battle to stop the drop in confidence girls experience at puberty by encouraging all girls to share how you try, fail, learn & Keep Going #LikeAGirl to inspire others to do the same.

Find out more about the Always Like A Girl campaign at www.always.com or on Facebook or Twitter @Always