[WATCH] Always Like A Girl Keep Playing

Always have done it again. Following on from the Always Like a Girl campaign, this time they have put the focus on girls in sport. At puberty, girls’ confidence drops and over half of girls give up playing a sport. Watch Keep Playing #LikeAGirl then show it to your daughter or niece or granddaughter!

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Here are some of the things that girls say during the video:

  • “A lot of boys have told me that I can’t play rugby — because I’m a girl,” says one girl.
  • “You have to be girly,” another continues. “You have to like certain things.”
  • “They said I should be a shop assistant,” shares a young girl wearing boxing gear.

Please watch this video and share it to help empower girls!

Always are on a mission to increase girls’ confidence by encouraging girls to Keep Playing #LikeAGirl. How many times have we heard comments like “girls shouldn’t play that sport” or seen girls’ teams playing in half-filled arenas? What impact does this have on girls and their desire to play sports?

Today, 7 out of 10 girls feel they don’t belong in sports. And as they’re pressured to conform to societal expectations, it’s no wonder that at puberty girls’ confidence plummets and half quit sports. Yet sports are exactly what help girls stay confident!

Always wants to keep girls playing, because sports are critical in building confidence. In fact, a recent NHCS study* found that women aged 18 to 24 are twice as likely to be confident if they play sports regularly than those who do not play at all! And yet, society is not tackling the silent issue of girls dropping out of sports. Always wants to change that! (* Data collected from a 2016 survey amongst U.S. Girls)

Always is inviting everybody to join in to rewrite the rules and keep girls in sports. Join the battle to stop the drop in confidence girls experience at puberty by encouraging all girls to Keep Playing #LikeAGirl.

Upload a picture, shoot a video or tweet using #LikeAGirl and show the world how you keep playing #LikeAGirl.

Find out more about the Always Like A Girl campaign at or on Facebook or Twitter @Always

You might also enjoy watching: When Did Like a Girl Become an Insult?

Over to you now. What do you think of this video? Tell us in the comments below.

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Jill is one of the co-founders of Mykidstime and a mum of 2 girls