Sheena Horgan is Ireland’s leading consultant and commentator on youth/family & social marketing issues
She has over 20 years media, marketing and communications experience, of which for the last eight, she has specialized in the youth and family market, and consequently also in ethical and social marketing issues. During this time she has worked in Ireland and in the UK, where she ran her own communications agency and was a member of the Conservative Party’s Children’s Taskforce and is a named contributor to the groundbreaking Bailey Review “Letting Children Be Children” published in June 2011 http://www.education.gov.uk/childrenandyoungpeople/healthandwellbeing/b0074315/bailey-review
Sheena’s commitment to youth and ethical issues is borne of a belief that doing good is good for business, and that young people – whilst they may be stakeholders, consumers and often active participants in modern day business – need to be protected and treated carefully. Her strongly held belief that it is in both society’s and the business community’s interest to do so, is supported by extensive research in this area captured in several authored and published reports including the creation of the unique business model Kids Social Responsibility (KSR).
As an established and experienced marketer, Sheena works with many organisations in a consultative, strategic and implementational capacity: She has advised brands such as The Children’s Sunshine Home and Eumom on their multi media communications; written a bespoke children’s Code for RTE Junior; worked on school programmes such as The Incredible Edibles (Agri Aware/Bord Bia); and created training workshops and material on how to engage with families, for Failte Ireland and tourist service providers. As a Senior Consultant at Keating & Associates www.keating.ie Sheena managed the event and media relations for the National FIS Film Festival 2011 attended by the President Michael D Higgins and 700 primary school children.
In February 2012 Sheena co-produced with John Davis the series “Meet My Grandparents” which is being aired on RTE Junior Radio http://www.rte.ie/digitalradio/rtejr/index.html
Sheena writes a monthly ethical and social marketing column in Irish Marketing Journal, and is a regular contributor to radio programmes such as – Lunchtime, Global Village, The Right Hook, Tubridy, The Business, Down to Business, Coleman at Large – on ethical and youth/family issues.
Sheena is also widely published in UK & Irish trade magazines and newspapers, as well as speaking at various conferences on related topics.
She is also the proud mother of four girls aged between six and 13 years of age.