Get reading for a great cause! Felicity Dahl launches 30th MS Readathon

Emily Manning

Emily Manning

September 12, 2017

30th MS readathon

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Felicity Dahl has officially launched the 30th MS Readathon in Dublin. Felicity’s late husband, beloved children’s author Roald Dahl, launched the first MS Readathon in 1988 and was a great supporter of the initiative.

In her speech to a group of children from St Finian’s NS, Dublin who had gathered in Hodges Figgis for the launch, Felicity spoke about how finding a book which sparks a child’s imagination is key to encouraging reading for fun. This excitement and pleasure from a single book can transform a child into a reader for life.

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What is the MS Readathon?

30th MS ReadathonThe 30th MS Readathon, sponsored by Heinz, encourages children to open a wonderful world of adventure and imagination through reading for a great cause.

For kids who are already bookworms, it’s a chance to perhaps challenge themselves with longer, more advanced books. For children who aren’t so keen on reading, the MS Readathon can help them rediscover the wonder they felt when they first heard those magic words “Once upon a time…”.

In 2016, more than 10,000 young readers in schools around the country took part in the MS Readathon, reading a whopping 87,000 books in total and raising much-needed funds for people with Multiple Sclerosis in their community.

The 30th MS Readathon will take place from October 13th to November 13th 2017.

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It’s Time to Use Your Reading Super Powers!

30th MS readathonTaking part in the MS Readathon is easy – just sign up at and start reading. Your child can pick whatever books they like, and as many as they like, then ask friends and family to sponsor them. After November 13th this money should be sent back to MS Ireland.

There are some great rewards and prizes up for grabs too, including 10 brand new iPads!

You might also enjoy 15 of the best Reading Apps for Kids

About Multiple Sclerosis

Over 9,000 people have MS in Ireland. Multiple Sclerosis is a chronic disease, the most common disabling neurological condition affecting young adults in Ireland, which is usually diagnosed between the ages of 20 and 40. Three times as many women as men are affected, and there is no known cause or cure for MS.

MS Ireland is the national organisation providing service, information and support to the whole MS community.

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Is your child taking part in the 30th MS Readathon? Leave a comment below and let us know – we’d love to hear from you!

30th MS readathon

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Published On: September 12th, 2017 / Categories: Things To Do / Last Updated: March 31st, 2021 / Tags: , /

About the Author: Emily Manning

Emily Manning
Emily is the coffee-loving Editor of MyKidsTime. Mum of one daughter and two naughty Tibetan Terriers, she is particularly partial to Curly Wurlys and unable to resist pretty stationery and new cookbooks. As an avid foodie and domestic goddess-wannabe, she is most likely to be found in the kitchen.

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