Setting marketing budgets is always tricky, we know that. If you aren’t sure what your budget is or you have less than 2000 euros planned to spend on a digital marketing campaign, then we suggest you try some other things first before you work with us.
Testing out ads on Facebook or Instagram or Google to see what results you get can be very cost effective.
You can also start to work out your conversion rates. Mykidstime can help drive leads to your website but you need to know, for example, for every 100 visits that comes to your website, how many of those convert into enquiries and then how many convert into sales.
You also should be able to tell us what your average customer lifetime value is – by winning one new customer what that’s worth to your business? This will help you to calculate what ROI you want to achieve from your marketing spend.
Understanding your Google Analytics and making sure you can track your marketing activity and website conversion rate is also time well spent.
Because we’ve been around for a long time and we know what works, we need our partners to have a reasonable budget to work with and to be very clear on their objectives and what results they need to achieve.
You might find these articles useful
Why Measuring Your Marketing ROI Isn’t Just a Should Do, But a Must Do
How to Use Google Analytics to Deliver Results for Your Business
10 Key Steps to Develop a Kickass Marketing Campaign
And when you get a handle on the numbers or you have more budget, please come back to us as we would love to help you get the word out to parents about your business!