Discover Enniscrone is a group of local businesses in Enniscrone, Co. Sligo, working together as a marketing collective to promote the area as a family-friendly tourism destination. Looking to reach families across Ireland planning days out and short breaks, the group ran a one-month competition campaign with Mykidstime, targeting the family market nationally.
How the Campaign Was Run
Discover Enniscrone’s members pooled together a prize for one lucky family: two nights’ bed and breakfast at The Ocean Sands Hotel, dinner one evening at The Pilot Bar, a family pass to the Waterpoint Aqua Centre, and a nail file and polish treatment for Mum.
Mykidstime set up a dedicated competition page and ran it for the month of July. Entrants agreed to be contacted by Discover Enniscrone as part of entering, in line with data protection requirements. The competition was promoted across Mykidstime’s Facebook pages, shared on county Twitter accounts, and featured in that month’s county e-zines.
What the Results Were
Over the month-long campaign:
- 1,250 people entered the competition, adding new contacts to Discover Enniscrone’s email database
- The competition page and its associated ad page were viewed almost 10,000 times
- 190 people liked the competition page, sharing it with their own Facebook networks
- The Discover Enniscrone Facebook page saw its fan numbers more than double
Following this success, Discover Enniscrone ran a second campaign two months later, this time with a different prize aimed at attracting new entrants.
What the Customer Said
Louise McDonnell of 2Market, the digital marketing agency working with Discover Enniscrone, said:
“I can highly recommend Mykidstime to any advertiser who is targeting the family market. Mykidstime uses a clever combination of their website, Facebook and monthly e-zines to help advertisers communicate their message to their target audience. As each county has its own Facebook presence and email listing, it makes it easy for advertisers to run regional as well as national campaigns. This also translates into more effective campaigns and an excellent return on investment. I have no hesitation in recommending Mykidstime to anyone.”
Like the Sound of This?
If you’d like to achieve strong results from your own family-focused marketing spend, get in touch with the Mykidstime team — we can help you reach parents in an engaging, targeted way.
More From Mykidstime
Curious how other brands have partnered with Mykidstime? Browse more Mykidstime advertising case studies, or get in touch to find out how a campaign could work for your business.
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