If you’re used to advertising your business, products or services in newspapers or on the radio, it’s worth taking a fresh look at digital advertising. Here are 5 reasons to use digital advertising to promote your business instead.<!–more–>
#1. It is more targeted
Digital advertising lets you target specific segments in ways traditional media simply can’t match. You can target by user type on websites running ad campaigns, target through Google Ads, and target through Facebook and other social advertising. The real advantage of digital marketing is that it lets you drill down to reach exactly the people you want to reach.
A newspaper or radio station can’t split its readership or listenership so your ad is only seen by the people who matter most to your business — digital advertising can.
#2. It is trackable
You can’t count how many people opened a newspaper or truly know who heard your radio ad. Radio does collect some listenership data, but it’s not tied directly to individual users. With digital marketing, the stats show you exactly who viewed your ad and what action they took afterwards.
#3. It is flexible
Once something has gone to print, the message is fixed — if there’s an error in your phone number, it stays there. Once a radio ad has aired, it’s gone, with no way to change it afterwards. Digital marketing gives you the flexibility to adjust your campaign mid-flight if you can see it isn’t performing the way you’d like.
#4. It can become evergreen
Online content — your own blog, or guest blogging on other sites — can keep working long after the original campaign ends, provided it’s well written and researched around the keywords your customers are actually searching for when looking for solutions your product or service provides.
#5. It is cheaper
Traditional media advertising costs have come down over the years, but digital marketing remains, by far, the more cost-effective option. Here’s a quick comparison so you can see the advantages for yourself:
| DIGITAL | RADIO | |
| Free to air format | Free to air format | Paid for format |
| Open delivery | Timed delivery | Open delivery |
| Targeted audience | General & Localised audience | General & Localised audience |
| Flexible Campaign messaging | Static Campaign Messaging | Static Campaign Messaging |
| Audio & Visual | Audio only | Visual only |
| Highly Measurable | No accurate measure | No accurate measure |
| Evergreen content | Disposable content | Disposable content |
| Multichannel | One channel | One channel |
Want to find out more about how Mykidstime can help your business with digital advertising? Contact us now.
Frequently Asked Questions
Is digital advertising suitable for a small or family-run business?
Yes. One of the biggest advantages of digital advertising is that it scales to fit smaller budgets, letting you target a defined local or niche audience rather than paying for broad, general coverage.
Do I need a big budget to get started with digital advertising?
No. Digital advertising can work with modest budgets because you’re paying to reach a specific, relevant audience rather than a whole readership or listenership, many of whom were never going to be your customers anyway.
Can I change my digital ad campaign once it’s live?
Yes — this is one of its biggest advantages over print or radio. You can adjust your messaging, targeting or budget mid-campaign based on how it’s performing.
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