This case study looks back at a marketing campaign MyKidsTime ran for the Galway Food Festival, a family-friendly food event held over the Easter bank holiday weekend in Galway. The festival team wanted to reach parents and families across Ireland, so they chose a national event advertising package with MyKidsTime to help spread the word.
How The Campaign Was Run
MyKidsTime ran a four-week integrated digital campaign to promote the festival to parents across Ireland. The campaign included:
- Home page seeded editorial featuring the festival’s logo
- Top spot sponsorship of the MyKidsTime Food newsletter e-zine
- A follow-up placement in the following month’s Food newsletter e-zine
- Placement in the MyKidsTime Galway regional newsletter
- Posts on MyKidsTime’s Facebook pages, including the main MyKidsTime Facebook page and county-specific pages, alongside tweets from local Twitter accounts
- An enhanced event listing in the MyKidsTime Events section
What The Results Were
- There were 1,500 views of the event on MyKidsTime’s Event Listings
- There were 1,463 views of the Galway Food Festival ad
- The Galway Food Festival reached 26,491 e-zine recipients and achieved a 3.5% click rate on the Food e-zine top spot, with a 1.4% click rate on their ad link
- The total reach achieved for the Galway Food Festival on Facebook was 38,797, with 189 engaged users
What The Customer Said
“The Galway Food Festival took place during the Easter Bank Holiday Weekend. Through our advertising campaign with MyKidsTime we were able to create awareness of specific family events at the Festival to a national audience who may have been visiting or holidaying in Galway during that weekend. MyKidsTime is a wonderful platform to promote family-friendly events and activities.” — Gwen O’Sullivan, Publicity Manager, Galway Food Festival
Like The Sound Of This?
Would you like to achieve results like these for your own event marketing spend? Contact us today and we’ll help you reach parents in an engaging way.
Frequently Asked Questions
What is a MyKidsTime case study?
A MyKidsTime case study is a look back at a real advertising campaign we ran for a family event or brand, showing how it was promoted and what results it achieved.
How can I advertise my family event with MyKidsTime?
You can get in touch with the MyKidsTime team directly to discuss a campaign package tailored to your event, audience and budget.
Does MyKidsTime only work with food festivals?
No — MyKidsTime works with a wide range of family events and brands, from food festivals to activity days, camps and local attractions.
Looking for more family food events?
Browse our family food and festival listings for more days out the whole family can enjoy.
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