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This case study looks at a digital advertising campaign run on MyKidsTime for MediStori, an Irish start-up. Founder Olive O’Connor wanted to raise awareness of her product and support a crowdfunding campaign, so she chose a national promotion package with MyKidsTime.
How the Campaign Was Run
MyKidsTime ran a four-week integrated digital campaign to promote MediStori to parents across Ireland. The campaign included:
- Home page and site-wide banner advert
- A blog post about MediStori, featuring their video and links to the crowdfunding campaign
- Ad with editorial coverage in the MyKidsTime e-newsletter
- Social media posts across our Facebook pages (main page www.facebook.com/mykidstime and regional pages), plus tweets from our main brand and regional Twitter accounts
What the Results Were
There were 22,983 views of the banner advert- There were 640 views of the blog post about MediStori
- MediStori’s message reached 31,397 e-zine recipients, achieving a 1% click rate
- The total reach achieved for MediStori on Facebook was 67,047, with 3,399 engaged users
What the Customer Said
“I’m an Irish start-up business and I contacted the MyKidsTime team to discuss advertising on their site. They were extremely helpful, very reasonable, efficient, and understood what my project was about and who it was aimed towards. After they published the advertisement for us, our site saw a substantial increase in views, which led to sales and invaluable PR. I would highly recommend any business to use MyKidsTime and to get in contact with their highly efficient and knowledgeable team.”
— Olive O’Connor, founder of MediStori
Like the Sound of This?
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More From MyKidsTime
Curious how other Irish businesses have grown their reach with MyKidsTime? Browse our other advertising case studies to see the different ways brands connect with parents across Ireland, or explore our learning and family resources hub for more ideas.
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