Have you heard? Two of our all-time favourite brands joined forces! Scandinavian mega-brands IKEA and LEGO came together in a collaboration designed to highlight the importance of play — and honestly, for LEGO-loving families everywhere, it really is a dream come true.
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The iconic brands made the announcement at IKEA Design Day in Stockholm, and although no definitive information was given at the time on what the collaborative range would entail, it was abundantly clear that ‘play’ was the fundamental aspect.
“We really want to enable many more opportunities for play in the home between children and their parents,” said Lena Dixen, Senior Vice President of Product Development for LEGO.
“You never get too old to play,” added Fredrika Inger, Business Area Manager for Children’s IKEA.
And the facts support their statements. IKEA’s Play Report showed that 47% of children asked said they want more playtime with their parent. At the same time, 90% of the parents asked believe play is essential to wellbeing and happiness.
In a related study by LEGO, 95% of parents responded that play is fundamental to their child’s development, and that playing with LEGO bricks helps their children to be creative.
“We know that creativity is a critical skill needed for the future, but we also know that tinkering, experimenting, being creative and trying out new things can be messy. In our collaboration with IKEA we therefore wish to deal with the challenge that some parents might have with the – wonderful – mess that play creates,” added Dixen.
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What Did An IKEA and LEGO Range Mean For Families?
IKEA has always offered a ton of creative and space-saving storage ideas, particularly popular with parents looking to keep the toy chaos under control, so it was exciting to imagine what this new partnership might include. Would it be LEGO-themed furniture, or an IKEA-inspired style of building toy?
At the Design Day, the origin of the partnership came up and it all centred around an invitation from LEGO, asking IKEA “do you want to play?”
“Of course we said yes to this…we believe more play makes the home and the world a better place,” said Inger.
We loved this! The fun, creative and playful roots of both brands really came to the fore, and it was exciting to see what the new range would include.
You can see the full IKEA and LEGO announcement here:
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Frequently Asked Questions
What was the IKEA and LEGO collaboration about?
It was a partnership between the two Scandinavian brands built around a shared belief in the importance of play, with a focus on making play — and the mess that comes with it — an easier, more enjoyable part of family life at home.
Why did IKEA and LEGO decide to work together?
Both brands pointed to research showing how important play is for children’s happiness and development. LEGO’s invitation to IKEA to “play” together led to a shared project celebrating creativity and family playtime.
Where can I watch the original announcement?
You’ll find the full announcement video embedded above, straight from the IKEA Design Day event in Stockholm.
Does LEGO help with children’s development?
According to the parents surveyed by LEGO at the time, the vast majority felt that play is fundamental to their child’s development, and that building with LEGO bricks specifically supports creativity.
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Looking For More Play Ideas?
Love a good play idea for a rainy afternoon? Browse our full collection of rainy day activities for more inspiration, or save this article to come back to next time you need a play boost at home.
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