If your child suffers from eczema or sensitive skin, you’ll soon be able to pick up the new range in stores and online. After an 18-month development process and consultation with parents, Marks & Spencer is launching a new DreamSkin® range of clothing for babies and children this month.
Eczema is a skin condition that causes areas of the skin to become itchy, dry, cracked and sore. According to the Irish Skin Foundation, it can affect 1 in 5 children and 1 in 12 adults, affecting sleep and causing distress.
While there is no known cause, common irritants include:
- bubble bath
- skincare products
- laundry detergent
- ‘itchy’ materials (such as wool), and
- changes in temperature
However some welcome news is on the way. From this month, parents of children with eczema and sensitive skin will be able to buy a unique and specially designed range of clothing from Marks & Spencer which has also been validated by the British Skin Foundation.
The DreamSkin® range is made with an innovative polymer technology which has been medically proven to:
- soothe and protect the skin
- retain moisture
- regulate and maintain skin temperature
- help reduce friction, and
- act as a barrier to detergent residues that can cause irritation.
It can be hard to find clothing that is comfortable and doesn’t irritate the skin further, which is why the new DreamSkin® collection is to be celebrated. The range will include a mix of babywear, nightwear and underwear all designed to be gentle on already sensitive skin.
The clothes in the DreamSkin® range feature super soft flat seams and printed care instructions instead of care labels. You’ll also find clever integral scratch mitts across all sizes of infant sleepsuits, and nickel-free popper fastening. Underwear and pyjamas in sizes up to 16 years are made from soft cotton to prevent rubbing on skin.
Responding to parents’ needs is not a new move for M&S. Last year we wrote about the launch of the Easy Dressing range, which has been been designed to be as inclusive as possible for children using wheelchairs, crutches and frames, or those with different needs.
While the Easy Dressing range looks just like the standard childrenswear range, a number of discreet differences made getting dressed and undressed less of a chore. These included flat seams, hidden care labels, poppers instead of buttons, Velcro closures, and discreet pockets for feeding tubes.
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Does your child suffer from eczema? What do you think of the new DreamSkin® range? Leave a comment below and let us know – we’d love to hear from you!