P&G have produced a limited run of 320,000 bottles made entirely from recycled plastic to raise awareness of ocean plastic – have you seen one of the new Fairy Ocean Plastic bottles yet?
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Perhaps a sign of the times, but excusing the pun, we are definitely seeing a sea change in how companies are moving towards more recycling. Like the new Love Beauty and Planet range of beauty products created by Unilever, these limited edition Fairy bottles are completely made from recycled plastic.
The new blue Fairy Ocean Plastic bottles aim to help raise awareness of ocean plastic and how we, as consumers, can prevent plastic waste from reaching the ocean.
P&G have teamed up with recycling expert TerraCycle to create 320,000 bottles, the largest production run of recyclable dish soap bottles in the world made using ocean plastic.
How the bottles are made
The bottles are made from 10% ocean plastic, collected from the ocean and beaches around the world, and 90% post-consumer recycled plastic. The good thing is they are also recyclable again so the plastic will continue to be reused when you’re finished with them.
Plastic that washes up onto the UK’s beaches is collected by volunteers, then ground into pellets and then sent to P&G where the plastic material is turned into the new Fairy Ocean Plastic bottles.
What we think
It’s good that big companies are starting to implement these kinds of initiatives, not only do they raise awareness of the issue of ocean plastic pollution, but they might even inspire consumers to help out with beach clean-ups, and definitely encourage people to recycle their household plastics.
Over to you now. Have you seen the new Fairy Ocean Plastic bottles in shops or maybe even bought them? What do you think? Tell us in the comments below.