If you love a good Primark shopping spree, Birmingham has a store that’s worth the trip. Built on the site of the former Pavilions shopping centre, this Primark superstore quickly became a destination for fashion fans, bargain hunters and anyone chasing the latest trends — thanks in no small part to a headline-grabbing Disney partnership.
Primark Birmingham: What Makes It Different
When the store opened its doors in April 2019, it was hailed as the world’s largest Primark at the time, spread across five floors. The big draw for many families was the Disney cafe inside — reported to be the first of its kind outside of Disney’s own parks, stores and cruise ships. It wasn’t Primark’s first collaboration with Disney; the retailer had already had plenty of sell-out Disney clothing and homeware ranges in stores before this.
Alongside the cafe, the store was also home to one of Primark’s biggest beauty studios, offering nails, make-up, hair, eyebrows and lashes, plus a barbers.
According to Drapers, the store launched with “many new features including Primark’s largest ever beauty studio for nails, make-up, hair, eyebrows and lashes, a barbers and three unique and amazing dining experiences. The store also has a personalisation service, recharge seating areas and free WiFi.”
It’s easy to see why the opening created such a buzz among shoppers and families visiting the city.
Planning a Visit
If you’re heading to Birmingham with the family, this Primark store is well worth building into your day — especially if you’re already exploring the city centre. Pair it with a wander around some of Birmingham’s other family-friendly spots to make the most of your trip.
You may also enjoy: 10 Best Places to Visit with Kids in Birmingham
Have you visited the Primark Birmingham store with the family? Leave a comment below and let us know — we’d love to hear from you!
Frequently Asked Questions
Where is the Primark Birmingham store located?
It’s built on the site of the former Pavilions shopping centre in Birmingham city centre.
What makes this Primark store different from others?
At opening, it featured a Disney-themed cafe, one of Primark’s largest beauty studios, a barbers, a personalisation service, recharge seating areas and free WiFi — on top of five floors of Primark’s usual fashion and homeware ranges.
Is the Disney cafe only available in Birmingham?
When it opened, it was reported to be the first Disney cafe outside of Disney’s own parks, stores and cruise ships, making the Birmingham store a one-off at the time.
Is this still the world’s largest Primark store?
It held that title when it opened in 2019. Primark has continued to open large stores elsewhere since, so it’s worth checking current details before you visit if store size is important to your trip.
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