Knowing what to do if a baby stops breathing is one of the most frightening thoughts for any parent — yet many of us have never had the training to feel confident in that moment. This advert from St John Ambulance, featuring the characters from Nursery Rhymes Inc., was made to change that.
Why St John Ambulance made this video
St John Ambulance, a UK-based first aid charity, found that parents consistently name a baby not breathing as the first aid emergency they fear most. Despite that fear, many said they wouldn’t know what to do in that moment.
To help, St John Ambulance created a short, memorable video using familiar nursery rhyme characters to walk parents through the basics of baby CPR in a calm, reassuring way. The idea behind the campaign is simple: remember the song, in case things go wrong.
What the advert covers
The video is designed to be watched and re-watched, so the steps stick in your memory long before you’d ever need them. It’s aimed at parents, grandparents, childminders and anyone who spends time caring for a baby — the more people who watch and share it, the more families can feel prepared.
We’d encourage every parent and carer to watch the video and pass it on. A few minutes now could make all the difference in an emergency.
Want hands-on training?
A video is a great starting point, but nothing replaces a proper first aid course where you can practise the technique on a training mannequin with a qualified instructor. St John Ambulance and other first aid organisations run baby and child CPR courses for parents and carers — it’s well worth booking a place if you haven’t already had this training.
You might also find these useful
- How To Do Infant CPR Simplified
- Basic Essentials You Should Know About Baby First Aid
- How to Save a Choking Baby
Save this for later
If you’re not ready to book a course today, at least save or share this advert so it’s there when you need a refresher. A few minutes spent watching now really could help in an emergency.
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FAQs
What is baby CPR?
Baby CPR is a set of emergency first aid steps used to try to get a baby breathing again if they have stopped. It should only ever be carried out as taught by a qualified first aid instructor or as directed by emergency services during a 999/112 call — this article does not provide step-by-step instructions.
Why did St John Ambulance make an advert using nursery rhyme characters?
St John Ambulance found that many parents were too anxious to engage with traditional first aid instruction. Using familiar, friendly characters was their way of making the message easier to remember and share.
Where can I get proper baby CPR training?
First aid charities and training providers run dedicated baby and child CPR courses. A hands-on course with a qualified instructor is the best way to build real confidence and skill, alongside watching videos like this one.
Is this video only relevant to parents in the UK?
The advert was produced by St John Ambulance, a UK charity, but the core message — knowing what to do if a baby stops breathing — is relevant to any parent or carer, wherever you live. If you’re outside the UK, look for equivalent baby first aid courses run by first aid organisations in your own country.
