Christmas ads have a way of catching us off guard, and the Supervalu Christmas ad from 2020 is a perfect example. It’s simple, it’s gentle, and it has one of those endings that sneaks up on you – so have the tissues ready.
Supervalu’s message for that Christmas was: “Christmas may be a little different this year but we all know who makes it extra special. Whether you’re keeping old traditions or making new ones, we all love a magical Christmas. You just have to believe.”
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Watch the 2020 Supervalu Christmas Ad
The ad follows a young family getting ready for Christmas, with one little boy persistently checking with his parents that “He’s really coming.” They reassure him again and again – a small moment that captured how a lot of families were feeling that year, when plans kept falling through and so much felt uncertain.
Without giving away the ending, it’s a gorgeous, understated ad that builds to a twist worth waiting for. You can watch it here:
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Frequently Asked Questions
What is the Supervalu Christmas ad about?
It follows a young family in the run-up to Christmas, centred on a little boy who keeps asking his parents to confirm that Santa is really coming. The ad builds gently to a surprise twist at the end.
Where can I watch the 2020 Supervalu Christmas ad?
You can watch it in full above, or directly on YouTube.
Why did this ad get such an emotional reaction from parents?
Its simplicity is part of the appeal – the small, familiar moment of a child seeking reassurance resonated with a lot of parents, especially given how uncertain that particular Christmas felt for many families.
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Did It Get You Too?
Did the Supervalu Christmas ad make you melt, or leave you a blubbering mess like it did for us? Leave a comment below and let us know – we’d love to hear from you!
Looking for more feel-good Christmas content to share with the family? Browse our other Christmas ad round-ups and festive favourites for more ideas to enjoy together this season.
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