This year’s Christmas ads have, so far, been pretty emotional. Tugging on our heartstrings after a year of separation, upset, stress, and unbelievable upheaval – but, truthfully, we were just not prepared for the Supervalu Christmas ad…particularly the ending!

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Supervalu launched their 2020 Christmas ad, and the reaction has been the same – plenty of uncontrollable blubbering! The simple ad had such a surprise ending that it really did catch me by surprise (hence, the tears).

Supervalu said “Christmas may be a little different this year but we all know who makes it extra special. Whether you’re keeping old traditions or making new ones we all love a magical Christmas. You just have to believe…”

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Watch the 2020 Supervalu Christmas Ad

The ad shows a young family preparing for Christmas, and the young boy persistently looking for confirmation that “He’s really coming”. His parents reassure him time and again, but the uncertainty is something I think a lot of us can relate to in 2020.

Plans made have regularly and repeatedly fallen through, and unfortunately our children have not been immune to the disappointments of not getting to see family members, missed parties, no playdates, lockdown birthdays, and plenty more.

I won’t spoil the emotional ending, but you can take a look at the gorgeous ad here:

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Have your say! Did the Supervalu Christmas ad make you melt? Or perhaps leave you a blubbering mess like it did for me! Leave a comment below and let us know – we’d love to hear from you!