Do you have products and services you would like parents to know about?
Are you planning events or experiences that families would enjoy?
If you need help getting the word out to parents then we can help.
Over 600k influential Irish parents connect with MyKidsTime channels every month, 80% using smart devices, all looking to solve problems in their busy family lives, create great experiences for their kids, to be entertained or simply inspired.
We help parents get excited about your Brand
We’ll get the word out there about your destination using a combination of:
● Blog posts that parents read in droves
● Ezines to our parent mailing list delivered straight to their smartphones
● Targeted messaging via social media to get your brand, product or service out to parents at the right time
Let us help get parents excited about your brand!
Packages To Bring Results
To bring leads and spread awareness, the Mykidstime team can work with you to create tailored digital marketing and communications packages. We have lots of options available to use on our channels:
1. Sponsored Content
We will create a new content piece to sit on our MyKidsTime website in a relevant section that features your brand message written “in association with your brand”. Alternatively your brand can sponsor an existing relevant piece of popular content on our blog.
2. Home Page Feature
We will feature your content on our Home Page for 1 week and also on the relevant section.
3. Competition
We will create a branded competition page to win prizes or vouchers with campaign messaging on the page. We can give you the GDPR compliant optin emails from entries if you wish. We will also run an Instagram giveaway alongside the website competition and story to swipe up to encourage entries. We can also ask the winner(s) to give a testimonial once they have tried the product or service for you to use in your marketing.
4. Permission Mailing
We will create and send a branded permission mailing on your behalf sharing tips from your sponsored content, competition and links to your website.
5. Social Media
We will use our social media channels (Facebook, Twitter, Instagram, Pinterest) with organic and paid posts to promote the content, competitions and a direct call to action to visit your website.
6. Activation Content/Download
We will work with you to create something to activate parents and use our channels to encourage parents towards activation and lead generation to your website. This could be a special offer, a downloadable voucher, an embedded form on our page or a useful piece of content on your website that we send people too.
7. Taster Insights Questions
We will send out a short (max 3) question survey to our Willing to be Surveyed email list (5k parents) to gather feedback and insights for you to feed into strategy, planning and communications. The survey will be incentivised with a voucher prize to encourage responses. We can turn around survey to insights within 14 days.
What Our Customers Say
“The team at MyKidsTime are fantastic to work with, they make running digital campaigns on their channels super easy and I like the fact they are focused on delivering results for each campaign, from reach to optins to clicks. Very happy with the campaigns we have run with them.”
Paul Gallagher, PPC Specialist & Partnerships, Eason
2023 Off-The-Shelf Packages
Full Digital Marketing Package With Insights
This package includes Options 1-7 Digital Marketing + Taster Insights €7,500 ex VAT
Full Digital Marketing Package
This package includes Options 1-6 €6,000
Medium Digital Marketing Package
This package includes Options 1,3,4,5 Content + Competition + Ezine + Social €3,750
Taster Digital Marketing Package
This package includes Option 1,3,5 Content + Competition + Social: €2,250
Any prizes to be supplied by brand
Example Campaign Stats
| Campaign Elements | Stats |
| Total Reach | 197,459 |
| 1. Blog Post | 3,245 views, 30 social shares |
| 2. Home Page | 33,352 views |
| 3. Competition | 2,451 views, 1,432 entries, 230 optins |
| 4. Ezine | 35k subscribers, 20% open, 527 clicks |
| 5. Social Media | 151,411 reach & 1,581 engaged users |
If you have any questions or would like to discuss any packages further, please get in touch with Jill on 087 2299128 [email protected]
All prices are quoted excluding VAT.
