Are you trying to entice families to visit your attraction?
There’s a simple solution: use our network to reach an audience who’d love to learn about it. Thousands of parents a month use Mykidstime to discover new ideas for their family.
Promote your Attraction to parents with Mykidstime and here’s what you can expect:
Every week, our content reaches 1.5 million social media users and generates 500,000 engagements. When it comes to marketing Hotels and Accommodation to parents, we know what works.
Every 10c you spend will reach at least 30 interested parents and every 100 social shares we gain will put your message in front of 5,000 pairs of eyes.
We know how to advertise to parents!
With numbers like that, your Attraction is destined to be the smash hit of 2o22. We’ll get the word out there about your destination using a combination of:
● Blog posts that parents read in droves
● Ezines to our parent mailing list
● Targeted messaging via social media to get your Attraction out to parents at the right time
We get constant enquiries from parents in Ireland, the UK and abroad seeking out places they can take their kids to. Partner with us as an advertiser and we’ll send those parents in your direction while building anticipation for the holidays.
Let us help get parents excited about your Attraction!
Our Packages Bring Results
To boost your bookings and spread awareness, the Mykidstime team can work with you to create tailored packages for your attraction, but if you want an off the shelf option here are some typical packages to choose from.
ANNUAL GOLD PACKAGE
Content
1. Your events or workshops will be placed onto our monthly “What’s on…” article as well as our seasonal What’s On holiday features.
2. Your events or workshops or Attraction will be included on new themed event features that we create and publish on MyKidsTime e.g. Fairy Events or Elf Events or The Best Science Places.
3. Your Attraction will be promoted through new Blog posts (e.g. “10 Unusual Things to Do With Kids At…”) placed on our popular Travel section.
4. Your Attraction will be placed in prime position on all annual special features or guides, promoted on Home page, ezine and social media, e.g. “99 Fantastic Places To Take Your Child This Summer” or “101 Ideas for Your Family Holiday in Ireland.”
5. If you run kids camps during school holidays we will put your camps in prime position onto our camps features.
6. If your Attraction offers family friendly eating options we will include your eating options in prime position on our top 100 child friendly eating guide as well as our local child friendly eating guide.
7. If your Attraction offers family friendly accommodation options we will include your accommodation in prime position on our relevant family friendly accommodation features.
8. If your Attraction offers birthday parties for kids, we will include your party offers in prime position on our unusual party places guide as well as our local party guide.
9. We will work with you to help you create a piece of content that you can use for your own marketing. This could be a useful checklist, guide, infographic, whatever we think will work best to engage parents. We will take care of this for you.
Competitions
10. You will get exposure and optin emails (GDPR compliant) through branded website competitions.
11. You will also get brand awareness through fun Instagram or Facebook quick competitions about upcoming events.
Ezines
12. Parents will see your dedicated email in advance of the summer season (or another season of your choice) highlighting all the amazing things they can experience at your location.
13. Your events will also be included on group What’s On emails to our parent mailing list (Easter, Halloween, Santa etc)
Social
14. Your events will be showcased through our Social Media channels to parents.
15. Your attraction or upcoming event will be featured on 6 dedicated Instagram Stories on our Instagram channel and on our Instagram Newsfeed.
16. You can do an Instagram and a Facebook Story takeover on our Instagram and Facebook page to showcase your Attraction with either a Day in the Life of.. or highlights of what you have to offer families
17. Highlights from your Attraction will be placed on a special Pinterest board to promote you as a family friendly destination for families.
Feedback from Parents
18. If you need any insights and feedback to help you decide on important services you want to offer them, we will run online surveys and/or online focus groups for you. This could be anything from when to run events or camps to what new things to offer to what else to add to existing events to make them newer and more appealing.
19. You will receive a copy of our Family Days Out report showing exactly what parents want from family days out, what they are prepared to pay for tickets and annual memberships, and which attractions they enjoy visiting.
Example Gold Package Stats *
Total Reach 1,197,768
1. Content 610,363 views & 7,860 shares
2. Ezine 37k subscribers, 502 clicks
3. Competitions 15,328 views, 6,803 entries, 1,178 shares
4. Social media 551,090 reach, 6,745 engaged users
5. Click activity 8,307 clicks
ANNUAL SILVER PACKAGE
Content
1. Your events or workshops will be placed onto our monthly “What’s on…” article as well as our seasonal What’s On holiday features.
2. Your events or workshops or Attraction will be included on new themed event features e.g. Fairy Events or Elf Events or The Best Science Places.
3. Your Attraction placed on up to 3 relevant annual special features or guides, promoted on Home page, ezine and social media, e.g. “99 Fantastic Places To Take Your Child This Summer” or “101 Ideas for Your Family Holiday in Ireland”
4. If you run kids camps during school holidays we will add those onto our camps features.
5. If your Attraction offers family friendly eating we will include you on our top 100 child friendly eating guide as well as our child friendly eating guide.
6. If your Attraction offers family friendly accommodation options we will include you on one of our most popular family friendly accommodation features.
7. If your Attraction offers birthday parties for kids, we will include you on our unusual party places guide as well as our local party guide.
Competitions
8. You will get exposure and optin emails (GDPR compliant) through a website competition run on MyKidsTime.
9. Your Events or Attraction can also be promoted to parents on our seasonal competitions to give away family event or entry tickets.
Social
10. Your events will be showcased through our Social Media channels.
11. Make us the co-host for your Facebook events and we can bring them direct to our Facebook audience.
12. Your attraction or upcoming event will be featured on a dedicated Instagram and Facebook Story on our Instagram channel / Facebook page and on our Instagram Newsfeed.
13. Your events will regularly be included on our weekly What’s On for families Instagram and Facebook stories.
Example Silver Package Stats *
Total Reach 782,826
1. Content 443,368 views & 4,229 shares
2. Ezine 37k subscribers, 344 clicks
3. Competitions 1,821 views, 761 entries, 80 shares
4. Social media 300,530 reach, 2,289 engaged users
5. Click activity 1,921 clicks
* Results can only be guaranteed and organic posts on Social Media can only be made with the provision of high quality engaging images
VALUE PACKAGE
Placement on your choice of 1 of our popular features for parents, e.g. “99 Fantastic Places To Go In Ireland With Kids This Summer” or “101 Ideas for Your Family Holiday in Ireland”. Your image or embed video, text about your attraction and link to your website or booking page will be placed onto the feature. Our features are well ranked on search engines and we promote them every year on our website, ezine and social media.
Pricing
Gold: €275pm if paying by monthly subscription, or €3,000 upfront payment
Silver: €150pm if paying monthly, or €1500 upfront payment
Value: €300
Download our Attractions with Seasonal Events Rate Card here.
All packages run January – December, if you join us later in the year, we will pro-rata our rates for Silver and Gold packages.
If you have any questions or would like to discuss any packages further, please get in touch with Jill on 087 2299128 [email protected].
All prices are quoted excluding VAT.
PS If your Attraction does not run any seasonal events, we do offer packages that help to get the message out to parents to encourage them to visit, download our Attractions with No Events Rate Card here.
