If you have been used to advertising your business, products or services in the papers or radio, here are 5 reasons why you should consider using digital advertising instead:
#1. It is more targeted
When you use digital advertising you can target particular segments in ways that traditional media cannot. You can target by types of users on websites that run advertising campaigns, you can target on Google Ads and you can target when you use Facebook advertising. The great thing about digital marketing is that it allows you to drill down to find the users you want to reach.
The newspaper or radio station cannot divide its readership / listenership to make sure your ad is only seen by the people who you want to see it.
#2. It is trackable
You cannot count the papers being opened or the number of times your editorial or advertisement are seen. While there is some listenership data collected for radio but it’s not direct to the user. With digital marketing, the stats show exactly who viewed and took action on your message.
#3. It is flexible
Once it has gone to print, your message cannot be changed. If there’s a mistake in your phone number it can’t be changed. Once it has broadcast it’s gone, there’s no changing it afterwards. With digital marketing you have flexibility to change it mid campaign if you see it’s not working for you.
#4. It can become evergreen
If you use online content, e.g. your own blog or guest blogging, as a way of marketing this has the benefit of potentially lasting beyond on the campaign if you write it well and research the SEO keywords that people are using to search for solutions to the problem that your product or service solves.
#5. It is cheaper
Although traditional media advertising costs have come down over the last few years, there’s no doubt that digital marketing is by far cheaper. Here’s a little comparison table so you can see the clear advantages of digital marketing for yourself:
| DIGITAL | RADIO | |
| Free to air format | Free to air format | Paid for format |
| Open delivery | Timed delivery | Open delivery |
| Targeted audience | General & Localised audience | General & Localised audience |
| Flexible Campaign messaging | Static Campaign Messaging | Static Campaign Messaging |
| Audio & Visual | Audio only | Visual only |
| Highly Measurable | No accurate measure | No accurate measure |
| Evergreen content | Disposable content | Disposable content |
| Multichannel | One channel | One channel |
Want to find out more about how Mykidstime can help your business using digital advertising? Contact us now.
About the Author: Jill Holtz
