Case Study – Discover Enniscrone

“Discover Enniscrone” is a group of businesses within the Enniscrone area who have come together as a Marketing Group to market Enniscrone as a tourism destination.  They wanted to target the family market within Ireland and took a national 1 month competition package with Mykidstime.

How The Campaign Was Run

Discover EnniscroneDiscover Enniscrone collated a prize from their members – they secured 2 Nights’ B&B for a family at The Ocean Sands Hotel, dinner on 1 evening at The Pilot Bar, a family pass to Waterpoint Aqua Centre & a nail file & polish for Mum.

Mykidstime set up a competition page on their site and ran the competition for the month of July.  Parents entering the competition agreed to be contacted by Discover Enniscrone, in order to adhere to Data Protection rules.  Mykidstime promoted it on all their facebook pages (a main page and 26 county ones), also promoted on individual county Twitter accounts.  The competition was featured in all their county e-zines that month.

What The Results Were

At the end of 1 month…

  • 1250 people entered the competition and e-mails were secured for Discover Enniscrones E-mail Database
  • There were almost 10,000 views of the competition page/associated ad page
  • 190 people ‘liked’ the competition page and thus also shared it on their own personal facebook page.
  • The discover enniscrone facebook page saw over a 100% increase of fans on it

As a result of the successful outcome of the first campaign, Discover Enniscrone have repeated advertising 2 months later, this time with a slightly different prize to attract new entrants.

What The Customer Said

Louise McDonnell, 2Market (Digital Marketing Agency for DiscoverEnniscrone.Com) said “I can highly recommend Mykidstime to any advertiser who is targeting the family market.  Mykidstime uses a clever combination of their website, Facebook and monthly ezines to assist advertisers to communicate their message to their target audience.  As each county has its own facebook presence and email listing, it makes it easy for advertisers to run regional as well as national campaigns.  This also translates into more effective campaigns and an excellent return on investment.  I have no hesitation in recommending Mykidstime to anyone.”

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This website was created by Jill Holtz and Michelle Davitt, both of whom are mothers of young children. Jill and Michelle decided to create this resource themselves, and launched in 2007.