Researchers have said that the third week in January is when we are at our lowest – it’s still freezing cold, the days are still darker, we’re broke because we haven’t been paid in weeks, we’re not socialising, and we’ve probably not booked any holidays! It is also said to be the time motivation wanes, and New Year’s resolutions start failing.
Blue Monday was originally the concept of Dr Cliff Arnall, a tutor at Cardiff University’s Centre for Lifelong Learning, in 2005. He calculated it using a series of factors, such as days since last pay day, days until the next Bank Holiday, average temperature, hours of daylight and numbers of nights in.
With this in mind, Lindt have decided to buck the trend of the most depressing day of the year by putting a smile on the faces of the commuters of Dublin with a little red Lindor bliss on Blue Monday!
The world-famous Swiss chocolate brand will be in Dublin’s Connolly Station on Blue Monday handing out FREE Lindor treat bars of chocolate to give the public a little pep in their step!
Keep an eye out for these free bars of delicious Lindor chocolate between 7.30am and 12pm – yum!