Recycle to Help Rescue Seals!
Seal Rescue Ireland
As part of BRITA Ireland’s commitment to fighting against the damage that single use plastic does to the planet, they have teamed up with Seal Rescue Ireland, as one of their major sponsors. Along with sponsoring one of their pools and kennels, they have also sponsored a number of seals including Arctic seal Cloudberry, a species very rarely found in Ireland.
Seal Rescue Ireland (SRI) is a registered charity that works around the clock to rescue, rehabilitate and release seal pups found sick, injured or orphaned across the coast of Ireland.
As the only seal rescue centre in the Republic of Ireland, they respond to reports nationwide and aim to rehabilitate the pups back to full health so they can be returned to the wild.
SRI promotes ocean conservation and sustainability through active education, community engagement and research programmes, in order to protect our marine environment and all life within.
Kinder to the Environment
Did you know that using a single BRITA MAXTRA+ cartridge can reduce the use of up to 150 one litre single use plastic bottles?
“One of the biggest threats to Ireland’s wild seals is the build-up of plastic waste polluting the seas which they call home” says Melanie Croce, Executive Director, Seal Rescue Ireland.
By the end of 2022 BRITA Ireland expect to recycle 20,000 cartridges through freepost returns alone to Bluestone, a whopping increase on the 5,000 returned cartridges in 2021.
The ambition for 2023 is to double this figure to 40,000, and you can help!
How to Recycle Your BRITA Filters
BRITA have been actively seeking out ways to help fight against pollution in Ireland through organisations such as Seal Rescue Ireland and Reforest Nation, whilst also working with the Whale and Dolphin Conservation Trust on an international level.
Customers can recycle their used BRITA cartridges all year round by sending to:
Freepost License FAU V92, Bluestone Sales & Distribution, 26 Oaktree Business Park, Trim, Co. Meath, C15 HK40.
By recycling your BRITA Filters before the end of January 2023 you are also helping Seal Rescue Ireland as BRITA will donate €1 for every cartridge received by this date to them. If you include an email address in with your returns BRITA will email you a promocode for 25% off your next refill purchase on bluestone.ie!
In addition to the freepost option BRITA’s recycling programme is now actively being rolled out in stores across the country. Find out more about BRITA’s recycling programme and where else you can recycle your cartridges here.
Get The Kids Involved
Get the kids involved too, helping to package up your filters for posting or dropping off at one of the many drop off points around the country.
Be sure to recycle as many as BRITA filter cartridges as you can before the end of January 2023 as each one is worth €1 to Seal Rescue Ireland to help them continue their amazing work with these stunning sea creatures.