We’re loving the latest ‘This Girl Can’ campaign from Sport England. It celebrates active women who are doing their thing no matter how they do it, how they look or even how sweaty they get. Isn’t it great that the ‘This Girl Can’ campaign celebrates getting sweaty and being jiggly!
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Launched in 2015, now its fifth year, ‘This Girl Can’ is now aiming to tackle influencers’ ‘unrelatable’ fitness images and the negative effects that perfect images on social media can have on getting women to become active.
As the campaign points out, women come in all shapes and sizes with all abilities and from all backgrounds. Some of us are expert sportswomen, some of us are a bit rubbish. It doesn’t matter.
Their research shows that:
- Many women are put off taking part in physical activity due to a fear of judgement – this might be about the way the look when they exercise, that they’re not good enough to join in or they should be spending more time on their families, studies or other priorities.
- 63% of women who see slim, toned bodies on social media sites say it has a negative impact on them.
- Nearly a quarter (24%) follow a fitness influencer who makes them feel bad about themselves.
- Women would like to see more relatable content when it comes to exercise, with 31% of women saying they would feel better about exercising without makeup if they saw more images of other women doing the same. A quarter (20%) say the same about sweating.
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Breaking Taboos About Women Getting Active
‘This Girl Can’ seeks to tell the real stories of women who get active or play sport in the way that’s right for them using images that show what activity really looks like in all its sweaty, red-faced, jiggly glory.
The campaign shows a variety of women taking part in exercise and looks to tackle some taboos. For example, in one scene a women is shown doing yoga to ease her menstrual cramps, while another shows a mother and daughter exercising to combat their symptoms of menopause and Polycystic Ovary Syndrome.
While Sport England says it has encouraged 4 million women to get active since launching This Girl Can, 40% of women still are not getting the recommended 150 minutes of activity a week.
So anything that helps encourage women to get more active, whether you are in England or elsewhere, is a good thing in our book.
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What do you think of the ‘This Girl Can’ campaign? Leave a comment below and let us know – we’d love to hear from you!