By 1912, Mother’s Day was widely celebrated in towns across the US and was made an official national holiday in 1914 by President Woodrow Wilson.
Carnations are seen as the original Mother’s Day flower. Anna Jarvis used the carnation as the symbol for celebrating mothers, with a red carnation for mothers who were living and white for mothers who had passed.
Mother’s Day has become one of the biggest days in the year for consumer spending with gifts, flowers, cards and chocolates top of the list. In 2020, the US National Retail Federation estimated a spend of almost $27 billion on Mother’s Day gifts.
According to Hallmark, about 113 million cards are exchanged each year on Mother’s Day!